Alex Mars B.Sc.
Business Development, Marketing & Branding
Alex leads our corporate business development initiatives, develops our strategies and oversees their execution including all of our marketing, branding, and communications. He has managed our brand for over 15 years, taking it from its early years through to maturity and its re-imagining under the Tetra Tech umbrella.
He holds a B.Sc.(Hons) in Engineering Product Design from London South Bank University, England. His 20+ years of R&D, business development and marketing experience rage from in-house OEM equipment product development, the fast-paced environment of one of London’s largest product design studios, and brand management for a number of well-recognized companies spanning a multitude of industries. Alex’s portfolio includes the design of complex mechanical systems such as HVAC equipment, consumer electronics, medical products, and commercial vehicles, with a focus on creative problem solving, design for manufacturing and commercialization. He has also been involved in marketing and design since Web 1.0 in the late 90s.
In addition to his Business Development role, Alex continues to act as a technical subject matter expert, assisting and mentoring engineers working on client projects. His expertise encompasses all aspects of R&D projects’ lifecycle, bringing ideas from concept to reality through the applied use of Computer Aided Design (CAD) and Engineering (CAE) including 3D modeling, Finite Element Analysis (FEA) simulation, fabrication and commissioning, and bringing products to market.
Since he joined Coanda’s Burnaby team in 2007, Alex has been heavily involved in equipment design and the development of several fluidized beds, large scale multiphase systems, water channels, and numerous smaller projects.