Alex Mars B.Sc., P.Eng.
Business Development
Alex leads corporate business development at Coanda and oversees the strategy and execution of the firm’s marketing, branding, and communications initiatives. He has stewarded the Coanda brand for more than 15 years, guiding its evolution from an early-stage business to a mature organization and through its reintroduction under the Tetra Tech umbrella.
Alex holds a B.Sc. (Hons) in Engineering Product Design from London South Bank University and brings more than two decades of experience across engineering R&D, business development, and marketing. His background spans in-house OEM product development, work within one of London’s largest product design studios, and brand leadership for well-established companies across multiple industries. His project experience includes complex mechanical systems such as HVAC equipment, consumer electronics, medical products, and commercial vehicles, with a strong emphasis on creative problem solving, design for manufacturing, and commercialization. He has also worked in marketing and web design since the mid-1990s.
In addition to his business development responsibilities, Alex serves as a technical subject matter expert and mentor to engineers supporting client projects. He contributes across the full lifecycle of R&D programs, from concept development through CAD/CAE, 3D modeling, FEA simulation, fabrication, commissioning, and product commercialization.
Since joining Coanda’s Burnaby team in 2007, Alex has played a key role in equipment design and the development of fluidized beds, large-scale multiphase systems, water channels, range of other specialized engineering projects.
He is a registered Professional Engineer with Engineers and Geoscientists British Columbia (EGBC).