Alex Mars B.Sc.
Business Development, Marketing & Branding
Alex leads our corporate business development strategies and execution including marketing, branding, and communications.
He holds a B.Sc.(Hons) in Engineering Product Design from London South Bank University, England. His 20+ years of R&D and business development experience span a multitude of industries and roles from in-house OEM equipment product development to the fast-paced environment of one of London’s largest industrial design studios. His portfolio includes the design of complex mechanical systems such as HVAC equipment, consumer electronics, medical products, and commercial vehicles, with a focus on creative problem solving, design for manufacturing and commercialization.
His expertise also encompasses all aspects of R&D projects’ lifecycle, bringing ideas from concept to reality through the applied use of Computer Aided Design (CAD) and Engineering (CAE) including 3D modeling, Finite Element Analysis (FEA) simulation, fabrication and commissioning.
Since he joined Coanda’s Burnaby team in 2007, Alex has also been heavily involved in equipment design and the development of several fluidized beds, large scale multiphase systems, water channels, and numerous smaller projects. Alex continues to act as a technical subject matter expert, assisting and mentoring engineers working on client projects.